Hello, my name is
Brandon Pappas
Marketing and Digital Marketing Executive
About me
I love Marketing. It's an art and a science. Understand your audience and follow data and behavior.
I create data-based marketing strategies that help guide businesses to improve marketing and streamlined operations. Generating analytics with context for continued growth, agility and improved ROI.
Strategic and top-performing Vice President of Marketing and Communications with over 15 years of experience championing cohesive teams and driving innovation in marketing and digital marketing across diverse industries. Achieved consistent results as a driven team leader and project manager, identifying opportunities to enhance marketing reach and profitability as a passionate expert dedicated to maximizing customer engagement and brand awareness. Developed a reputation for building and overseeing full-scale marketing campaigns and making necessary adjustments based on industry trends.
What I do
Marketing Strategy
From soup to nuts, see how a calculated marketign strategy should imporive operations, sales, stakeholder understanding and improved audience behavior and recall.
Web Development
When it's time to improve your website score or mobile presence, it's time to layout the customer journey and how they'll utilize yoru digital space. All websites play on the same playing field, better, faster and compliant web development is key.
ROI and KPI
Everyone is entitled to their own opinion, not their own set of facts. Make smart decisions and work smarter not harder as you make informed marketing decisions. Use KPI's as benchmarks and ROI as proof of concept.
Digital Marketing
Looking at the customer journey and creating trackable tactics that follow the customer and change with their behavior. Whether it's paid media, SEO, organic search, ABM, email marketing or mixed with traditional media. It's all part of a holistic plan to solve your audiences questions, and your brands.
Social Media
Amplifying your voice and gaining engagament targetted at the different personas your business is targetting. Do not just strive for vanity numbers, but actionalbe engagament that goes to growing your conversions and audience actions.
Leadership
Whether it's myself creating and executing the strategy, or it's leading a team or marketing professionals, leading all to understand and execute is paramount. I make all feel empowered and show how their efforts improve the brand and gain stakeholder understanding.
Skills
My Experience
2024-2025
Lincoln Industries
Director of Marketing and Communications
Spearhead efforts to build brand awareness and drive revenue growth across multiple brands and product lines. Identify the brand’s target audience and develop cutting-edge marketing strategies aligned to grow overall business goals while maximizing the marketing budget. Create education programs for key executives on consumer psychology focusing I have responsibly led a team of 12 designers to help, supervise and approve their designs to make sure it matches client expectations and latest design standards.
2023-2024
Greater Omaha Chamber
Vice President of Marketing and Communications
Lead efforts to boost brand recognition and drive revenue growth with a focus on data-driven insights. Develop marketing strategies that effectively engage target audiences while aligning with overall business goals by tracking trends and monitoring consumer behavior. Maximize the brand's visibility across multiple online and offline platforms. Motivate high-performing teams and encourage collaboration across departments to ensure the execution of integrated marketing campaigns. Monitor KPIs and conduct thorough market research to refine the marketing approach continuously.
2019-2023
Valmont Industries
Senior Marketing Manager
Hired to create and execute the marketing strategy for a solar company acquisition as the only marketing employee within the $1.4B Utility division. Manage all strategic details, including tactical implementation and measurement of results. Collaborate with leaders from all departments to ensure consistent messaging and establish marketing KPIs to determine tactical effectiveness within the marketing plan. Create content for social media, email marketing, B2B, and B2C messaging.
2012-2019
Right at Home
Director of Online Marketing
Introduced online marketing concepts to a corporation with no existing digital footprint. Built the strategy from the ground up and managed all stages of implementation, including online presence establishment with organic and paid search maintenance (SEO/PPC), digital display, retargeting campaigns, and drip/sequencing campaigns. Assisted in creating a brand fund, which allowed for digital marketing management for the system. Executed social media campaigns, content/editorial calendars, blog creation and management, and online reputation management. Developed marketing assets and worked with an agency of record for audience persona building for national traditional media campaigns.
2010-2012
United States Senate
Director of Communication & Online Media
Served as the only team member to target local and national audiences online, which required coordination with businesses, organizations, fellow Senator’s offices, and executive branches of government. Managed and monitored Senator Nelson's online reputation and awareness to ensure consistency across platforms.